The showroom
Every model out on the table, in every colorway. If you knew the old place, this will look very, very familiar.
The showroom · Austin, Texas
Not just a showroom. It's where everything is built.
Private showings by appointment, Wednesday to Saturday. Three rooms: the cases, the bench, and a chair with a pour.
7710 Rialto BlvdSecond level, south stairs
Wednesday to SaturdayClosed Sunday through Tuesday
By appointmentNo fee, no sales floor
01 · The invitation
Howdy, and welcome.
Here you can schedule your private showing of all the DuFrane pieces. All bookings are by appointment only, so please use the scheduler below to find a time that works for ya. I look forward to our time together!
If you aren't able to come in person, but you'd like to schedule a virtual appointment, just reach out to me at howdy@dufranewatches.com and ask!
Steven
02 · The rooms
Three rooms.
Three rooms.
One building.
Everything is in one spot now. Doorways run between the three, so you can wander from the cases to the benches to a chair.
The assembly room
If you want to buy a piece off the shelf, perfect. Coming soon: if you want us to assemble it, come on into this room and we'll go through it with you.
The lounge
Sit down with a pour before your appointment and take your time. No rush, no sales floor.
03 · The bench
Watch yours get built.
Watch yours get built.
Coming soon.
If you want to buy a piece off the shelf, perfect. Coming soon: if you want us to assemble it, come on into this room and we'll actually go through the assembly process with you.
All built, timed, and tested, regulated here in Austin.
BuiltRight here, at the bench
TimedRegulated by hand
TestedBefore it ships
04 · In his words
"I want the watches to speak for themselves."Steven Lee
05 · By appointment
Book your private showing
Pick a time and I'll have the pieces out. One party at a time, so you get the room and the time to yourself.
Private showingPick a day
Central Time
Getting in
Take the exterior staircase on the south end of the building and head up to the second level.
Hours
By appointment, Wednesday through Saturday.
Closed Sunday through Tuesday.
Project Grow
Give a little back
I've partnered with Austin's Pease Park Conservancy to donate quarterly for each watch model purchased. It is my way to give back to our wonderful community.