My Story

For the love of watches

My name is Steven and I've had a lifelong love affair with the poeticism, timelessness and inspirational beauty of mechanical watches. From the moment of my first watch purchase as a youngster (around 8), to being gifted by my mother my grandfather's old Wyler mechanical watch, I knew that watches were going to be one of the most central themes in my life. This dedication inspired me as a collector that led me around Europe on a personal quest to uncover more of the history behind watchmaking and the incredible brands that have hundreds of years of combined history. Through these travels and continued education, I became driven with the strong desire to share my love and knowledge with others. I began sketching rough watch designs in a notebook that evolved into intricate model designs that incorporated some of my most desired design queues. As a longtime member of the Austin, Texas community, I wanted to capture my love of this adopted city and its wholly unique spirit and vibe. I started to fuse this essence into my existing designs. These designs then became the catalyst and foundation that would launch DuFrane Watches in 2016. DuFrane is my mother's maiden name and so I named the brand this as I wanted to pay homage to her early influence on my love of watches. 

Named after Austin landmarks and historical figures, the first series of DuFrane Watches feature the hand wound Bergstrom, which symbolize the innovation and fearlessness of early pilots who strapped their pocket watches around their wrists during flight (I too am a pilot- it was my first career). The follow up release of the Barton Springs 656 takes advantage of more modern watch technology, such as automatic mechanical movement, to create a long lasting and reliable diver model. At minimum, one new model is released each year.

Each DuFrane is a unique timepiece that is a fusion of my passion, classic design, and Austin’s unique essence, making each a watch firmly rooted in the present, paying homage to a golden past and looking forward to a future that inspires generations to come. 

who is dufrane?

Incredible watches with exceptional customer service

The DuFrane motto is “history remembers those who are a little bit different.”  I strive to make your experience with DuFrane second to none. I take pride in helping my customers in any way I can, regardless of where they are in their watch journey (from your first "real" watch, to seasoned collectors).

My watch designs embody a sense of adventure, freedom and desire to live life to the fullest. There are 86,400 seconds each day, how will you spend yours? Adventure Awaits. 

Free shipping

Free domestic shipping and flat rate international shipping