American Watch Brand


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Swiss Movements

Independent Watch Company

We design and develop unique watches that stand the test of time; they're heirloom pieces. We use Swiss mechanical movements, both automatic and manual winding, and we design our watches for everyday to ensure they're robust and functional.

Our Story

Sapphire caseback of our bergstrom watch

Automatic Watches

The collection includes a GMT model, a Diver with a version in black PVD, for those that enjoy the uniqueness of black watches for men, and also an Aviator watch collection. Our watch designs embody a sense of adventure, freedom and desire to live life to the fullest. So, now it's your turn. Adventure Awaits.

Explore the collection

What people are saying...

After receiving the Barton Springs Diver, the quality of the watch and the offering can only be described as astonishing. All the "Top Brands" are included in my collection of watches, but this watch is truly my most prized timepiece. It has been, and will continue to be worn daily.

Dan Oliver

I have a constant rotation of watches every week. All that changed when I received the Barton Springs. I haven’t worn any other watches since. It’s been over two months and I have no desire to go back to any of my other watches. There was a short message addressed personally to me, with a direct number to call if I had any questions. What a class act! I love this watch, and I love Dufrane.

Aviator Watch

The Bergstrom

Aviator Watch

Our aviator watch collection is inspired by the vintage watches of old. A unique watch, these hand wound watches are very popular for the traditionalist, also for gents across the pond searching for men's watches in the UK. A coin-edged bezel, 42mm case in 316L stainless steel and PVD bronze coating.

Aviator Collection

American Watch Brand - GMT watch

The City Limits

GMT Watch

We use the same unrivaled GMT watch movement that many Swiss watch brands use, offering incredible timekeeping performance.

Our GMT collection comes in a stealthy black watch or a brushed stainless steel case, both 42mm. There are four different variations, in both black and blue watch dial options. Built to last for generations.

View our GMT collection

sport watch

Barton Springs

Dive Watch

Our Diver watch collection (sometimes called a Submarine Watch) features a brushed and polished stainless steel  case in both silver and black PVD, a 42mm case, Swiss automatic movement with a 38 hr power reserve, and featuring 200 meters depth rating (20ATM). This is a very capable sports watch and waterproof watch.

Dive Watch Collection

time to give back

Project Grow

Our 2020 pledge is to give back to our wonderful environment. We are partnering with One Tree Planted  to plant 5 trees for each watch model purchased this year.

discover project grow