see how your watch is made

My Austin Workshop

Preparing the components

All components are carefully inspected to ensure quality. The case, bezel, hands, movement and dial are all examined under amplification before assembly begins.

Hang out with DuFrane

Visit My Showroom

Schedule your private showing to see all the models in my Austin showroom here.

2025 Watch Events

Join me in Kansas City September 6th for the Heartland Watch Show. Tickets here.

An heirloom Dress watch

Classic Is Forever

The Sellita SW200-1 Swiss automatic mechanical movement makes for an extremely reliable watch, as well as a very slim design (10.6mm thin). I use the elaboré grade caliber, to ensure quality and accuracy.

Thermal blued hands, genuine sapphire flat crystal with 6 layers of anti-reflective coating, highly polished stepped bezel, and a unique linen textured dial all make for a truly special piece.

Free domestic shipping

Free domestic shipping and flat rate international shipping.