Based in Austin, Texas, DuFrane Watches take inspiration from the city it calls home. Industry-leading companies, a thriving music scene, and trend-setting festivals (SXSW, anyone?) set the foundation for a city brimming with both style and substance, and DuFrane fits right in. Founded in 2016, DuFrane makes limited-edition luxury watches with a variety of style options that are sure to please, whether you’re a first-time watch buyer or a seasoned collector. And with customizable elements and straps, it’s easy to add your own signature style to any DuFrane watch.
Whether you’re craving a bit more from your sports watch or simply trying to snazz up your look a bit, let’s see what your DuFrane watch says about your style.
The Barton Springs 656
Whether in the boardroom or on the boardwalk, the Barton Springs 656 is the perfect watch for the refined man with a penchant for outdoor adventuring. If you’re all about being on the water—or taking a dive into it—the Barton Springs 656 is sure to make a splash with your style.
Named after Austin’s famed outdoor playground fed by natural springs, the Barton Springs 656 is a dive watch that doesn’t sacrifice style for function. Features like a brushed stainless steel finish, screw down crown, and water resistance to 656 feet make this watch ready for any challenge, from a busy day in the office to a long day hike to a secluded swimming hole. (Also coming soon is a version with a silky smooth black PVD case.) With two sunburst dial color options of black or dark blue (a striking nod to the aquamarine spring water it’s named after), the Barton Springs 656 can pair with just about anything you’re wearing, whether you’re in swim trunks or dressed to the nines.
Named after Captain John August Earl Bergstrom, the Bergstrom is an aviation-inspired watch that combines a classic look with innovative features. Bold, adventurous, and resolute—just like the World War II hero behind its name—this stylish watch is all about solid design, reliability, and timeless sophistication. Its design is a subtle nod to the innovation of early pilots who strapped their pocket watches around their wrists during flight. Whether you’re looking for a stylish, everyday watch or a statement-making piece sure to impress, the Bergstrom delivers. It comes in three different trim levels: the Bergstrom, the Bergstrom Premium, and the Bergstrom Cinq.
The Bergstrom has several features that contribute to long-lasting durability. These features include Swiss ETA 6498-1 Movement with 46-hour power reserve, options for matte bronze or steel finishes, and a sapphire crystal with anti-reflective coating. It’s also water resistant to 50 meters and features shock resistance to protect it from drops and bumps.
Durable, stylish and timeless, the Bergstrom is perfect for active types who play as hard as they work. It’s a stylish multi-tasker that fits right in at the office, your local watering hole, or on special date nights.
The Bergstrom Premium elevates the design with well-appointed yet subtle features geared toward luxury and prestige: studding with blue screws, 18k gold engraving, and Geneva stripes. It’s an excellent choice for the man with a keen eye for detail.
With just 300 renditions made, the Bergstrom Premium appeals to those who really appreciate the finer things. Additionally, features such as the optional horizon dial and exhibition sapphire case make this the perfect timepiece for those with a deep appreciation of how things work.
The Bergstrom Cinq is the most exclusive of the Bergstrom line. With only five renditions of the watch ever made, it’s an ideal fit for the highly discerning consumer. Unique and sophisticated, this showstopper is sure to please.
Whether you’re a CEO, artist, or an everyman, check out DuFrane Watches. You’re sure to find a watch that fits who you are.
Written by Marco Cummings for RootsRated in partnership with DuFrane Watches.