Classic Watches With A Unique Twist
Timepieces for the Iconoclast
Drawing inspiration from the traditional elegance of mechanical watches,and the local culture of Austin, Texas, our limited edition watches are made in small batches, custom built, and only use Swiss mechanical movements. Every DuFrane is as unique as Austin, and the men who wear them.
Fit For Any Adventure
Form, Meet Function
A mechanical watch is not just a timepiece or fashion statement but something that eventually becomes part of you. Paying homage to past traditions with vintage mechanics and classic sophistication, a DuFrane is equally adept at handling a rugged adventure or a night on the town.
Watches Made for Generations
Designed for Legacy
We understand that for a timepiece to be truly unique, it must be crafted for legacy. Each DuFrane is created to be passed down to the next generation, talked about at dinner parties, and revered on every adventure. What will your legacy look like?
The Dufrane Collection
At DuFrane, we take great care in crafting watches that are functional and fashionable. All our watches are made in small batches for a truly unique timepiece that is meant to last generations and inspire greatness.
As Seen In
Honestly, this was the first dive watch I’ve owned, and I really don’t care to own another! (Unless it’s another DuFrane). Love everything about the watch!
The watch is utterly beautiful, from the dial design to the drilled lugs, the detail and quality on this piece means that instead of putting this watch into rotation in my collection, I haven't been able to take it off since it arrived.
I absolutely LOVE my Bergstrom The design, the quality of materials, the craftsmanship, the attention to detail.....all top-notch! I've been wearing it every day for a week now since I purchased it, and I love it more and more with each passing day!