
What Your DuFrane Watch Says About You
Based in Austin, Texas, DuFrane Watches take inspiration from the city it calls home. Industry-leading companies, a thriving music scene, and trend-setting festivals (SXSW, anyone?) set the foundation for a city brimming with both style and substance, and DuFrane fits right in. Founded in 2016, DuFrane makes limited-edition luxury watches with a variety of style options that are sure to please, whether you’re a first-time watch buyer or a seasoned collector. And with customizable elements and straps, it’s easy to add your own signature style to any DuFrane watch.
Whether you’re craving a bit more from your sports watch or simply trying to snazz up your look a bit, let’s see what your DuFrane watch says about your style.
The Barton Springs 656
The Barton Springs 656 is an excellent choice for someone who loves outdoor adventure. DuFrane Watches
Whether in the boardroom or on the boardwalk, the Barton Springs 656 is the perfect watch for the refined man with a penchant for outdoor adventuring. If you’re all about being on the water—or taking a dive into it—the Barton Springs 656 is sure to make a splash with your style.
Named after Austin’s famed outdoor playground fed by natural springs, the Barton Springs 656 is a dive watch that doesn’t sacrifice style for function. Features like a brushed stainless steel finish, screw down crown, and water resistance to 656 feet make this watch ready for any challenge, from a busy day in the office to a long day hike to a secluded swimming hole. (Also coming soon is a version with a silky smooth black PVD case.) With two sunburst dial color options of black or dark blue (a striking nod to the aquamarine spring water it’s named after), the Barton Springs 656 can pair with just about anything you’re wearing, whether you’re in swim trunks or dressed to the nines.
The Bergstrom
The Bergstrom is an aviation-inspired watch with a classic look. DuFrane Watches
Named after Captain John August Earl Bergstrom, the Bergstrom is an aviation-inspired watch that combines a classic look with innovative features. Bold, adventurous, and resolute—just like the World War II hero behind its name—this stylish watch is all about solid design, reliability, and timeless sophistication. Its design is a subtle nod to the innovation of early pilots who strapped their pocket watches around their wrists during flight. Whether you’re looking for a stylish, everyday watch or a statement-making piece sure to impress, the Bergstrom delivers. It comes in three different trim levels: the Bergstrom, the Bergstrom Premium, and the Bergstrom Cinq.
The Bergstrom has several features that contribute to long-lasting durability. These features include Swiss ETA 6498-1 Movement with 46-hour power reserve, options for matte bronze or steel finishes, and a sapphire crystal with anti-reflective coating. It’s also water resistant to 50 meters and features shock resistance to protect it from drops and bumps.
Durable, stylish and timeless, the Bergstrom is perfect for active types who play as hard as they work. It’s a stylish multi-tasker that fits right in at the office, your local watering hole, or on special date nights.
The Bergstrom Premium elevates the design with well-appointed yet subtle features geared toward luxury and prestige: studding with blue screws, 18k gold engraving, and Geneva stripes. It’s an excellent choice for the man with a keen eye for detail.
With just 300 renditions made, the Bergstrom Premium appeals to those who really appreciate the finer things. Additionally, features such as the optional horizon dial and exhibition sapphire case make this the perfect timepiece for those with a deep appreciation of how things work.
The Bergstrom Cinq is the most exclusive of the Bergstrom line. With only five renditions of the watch ever made, it’s an ideal fit for the highly discerning consumer. Unique and sophisticated, this showstopper is sure to please.
Whether you’re a CEO, artist, or an everyman, check out DuFrane Watches. You’re sure to find a watch that fits who you are.
Written by Marco Cummings for RootsRated in partnership with DuFrane Watches.

Austin
Outdoors, Music, and Tacos: The Austin City Guide
Austin, Texas, may promote itself as the “Live Music Capital of the World,” but that’s just scratching the surface of what there is to do in the capital of the Lone Star State. One of the fastest growing big cities in the country, Austin has developed into a regional powerhouse attracting young and creative people. It’s home to the University of Texas, world-class barbecue, and enough outdoor adventure to thrill anyone who enjoys hiking, mountain biking, trail running, or boating. Take a zip line ride or float in a city pool that’s measured in acres. When you’re ready to relax, you’ve got an incredible restaurant scene, art galleries, museums, and, of course, more live music than you could ever hope to hear.
You won’t be able to do it all, but it sure is fun trying.
History
Located close to the center of the state, Austin is just over an hour from San Antonio, two and a half hours from Houston, and three hours from Dallas. It began as a settlement along the Colorado River, consisting primarily of immigrants from Germany, Sweden, and Mexico. The town was originally called Waterloo, but was renamed for Stephen F. Austin soon after it became the state capital in 1839. The University of Texas at Austin was founded in 1883, and Driskill Hotel, where you can still stay today, opened in 1886.
A fire destroyed the original capitol building, and the new one was completed in 1888, becoming the signature feature of the city’s skyline. (Since we’re in Texas, the Capitol building was designed to be taller than the U.S. Capitol in Washington, D.C.)
Texans are intensely proud of their history, and you have lots of options for learning more on a trip to Austin. Go on a free tour of the Capitol building, take one of several historic walking tours of the area, or visit the Bullock Texas State History Museum, which is filled with artifacts, photographs, and special exhibits that tell the story of the state.
Outdoor Adventures
Whether it’s hiking, paddling, or cycling, there are plenty of adventures to find in Austin. With more than 300 days of sunshine a year, Austin is a great city for spending time outside—and it’s filled with options for those who love the outdoors. The Barton Creek Greenbelt is an easy place to get started. Its 13 miles of trails through the city offer a scenic route for running, hiking, and bicycling.
Lady Bird Lake was created by two dams on the Lower Colorado River, and it has become a recreational mecca for the city. Motorized boats aren’t permitted, meaning it’s the perfect spot for kayaking, canoeing, and stand-up paddleboarding, and you’ll find several options for renting boats. The 10-mile Butler Hike and Bike Trail and Boardwalk runs along the shore of the lake and is the most popular way to get outdoors in Austin. It attracts 2.6 million visitors a year to enjoy the scenic natural environment, whether you’re out for a run or a romantic walk after dinner.
In Zilker Park, you’ll find the Barton Springs Pool, one of Austin’s favorite local spots to cool off. The 3-acre pool is fed from underground springs, which brings in water that’s consistently 68 to 70 degrees year round.
Culture
It’s no surprise that a city known for attracting artists is filled with venues dedicated to creative endeavors. The Blanton Museum of Art is one of the top university art museums in the country, known for its collections of modern contemporary American and Latin American art and Italian Renaissance and Baroque paintings. Also at the University of Texas, the Harry Ransom Center houses a Gutenberg Bible, the Watergate papers, the Gone with the Wind collection, and the world’s first photograph.
You can spend a day exploring the galleries around town, such as The Contemporary Austin at the Jones Center, or explore the regions cultural heritage at the Mexic-Arte Museum or the George Washington Carver Museum. Keeping with the theme of “Keep Austin Weird,” a slogan you’ll undoubtedly see around the city, the Cathedral of Junk delivers on its promise with more than 60 tons of, well, interesting found objects.
The Texas Performing Arts Center is known for its touring Broadway shows, dance troupes, and classical musicians. (Hamilton arrives in May 2019, but good luck getting a ticket.) The Ballet Austin performs five different shows a year, including The Nutcracker over the holidays. Finally, most of the time you visit Austin there’ll be some kind of festival going on. The biggies like the Food + Wine Festival or the SXSW Music, Film, and Interactive Conference draw people from around the world. But you might just find a smaller local option as well highlighting a particular neighborhood.
Food
Tacos are a must when visiting Austin. You’re in the heart of Tex-Mex country, so you should be sure to take advantage of the incredible food offerings in Austin. Start the day with breakfast tacos at a place like Juan in a Million, whose Don Juan El Taco Grande is a must-have for many Austin visitors. But you’ll find quality Mexican fare all over town. Some other favorites include Manuel’s (which features a Sunday jazz brunch) and Polvos, known for its salsa bar.
If you want to eat on the water, the Hula Hut (aloha y’all!) features Hawaiian cuisine with a Tex-Mex twist with an incredible deck sitting atop Lake Austin. The Oasis on Lake Travis serves contemporary American fare with live music and sunset views.
Of course, you can’t come to Austin without getting barbecue sauce on your fingers, and some of the favorites include La Barbecue in East Austin—you’ll usually notice the line coming out of the store. Franklin Barbecue, Micklethwait Craft Meats, and Valentina’s Tex Mex BBQ are among many that vie for the title of the best barbecue in the city. Be ready for an argument if you dare bring it up.
Don’t forget Austin’s food trucks, of which there are hundreds. Be on the lookout around town, or stop by a place like the Picnic food truck trailer park, where many of them congregate.
Music
Austin attracts some of the biggest names in the music business. Hearing live music is part of the Austin experience—and you often don’t have to work very hard to hear it. In the airport, grocery stores, and city parks, it’s a part of everyday life. Austin City Limits and the SXSW Festival have popularized the city as a musical destination, but you can find more than 250 live music venues throughout the city. The toughest part of your trip will be deciding where to go.
The Broken Spoke is one of the mainstays for classic country, while the Continental Club is a cool throwback that features roots, rockabilly, and swing. The Saxon Pub has a smaller space, but it’s known for attracting nationally known signers to play its intimate room. The Cactus Cafe is known for its acoustic performances, while the Elephant Room has jazz in a cozy atmosphere. I could go on and on, but as I said—250 venues. You’ll have no trouble finding a place that fits your musical tastes.
Craft Beer and Cocktails
In addition to music, Austin is also known for its craft beverages. From wineries and vineyards to brew pubs and distilleries, you can find a locally made beverage that will suit your taste. When it comes to craft beer, Hops & Grain, Austin Beerworks, and Adelbert’s Brewery are all excellent options. The Black Star Co-Op Pub & Brewery is the country’s first cooperatively owned and worker-managed brewpub, which fits into Austin quite well.
If you enjoy cocktails, Drink.Well features an extensive selection of spirits, including more than 75 American whiskeys. The Deep Eddy Vodka Distillery and Tasting Room makes tasty cocktails with its handcrafted vodka, while the Argus Cidery features hard ciders created from apples picked right in Texas.
Written by Jeff Banowetz in partnership with DuFrane Watches.

Dufrane Guide to Looking Good: Texas Gentleman Edition
It's no secret that Austin is known for its art, style, and culture. In the Texas capitol, you’ll find the juxtaposition of the Old West alongside the modernity of industry, shops, museums, and a bustling fashion scene. This duality is also present in the style of a Texas Gentleman. A true Texas Gentleman combines a pioneering spirit and “git ’er done” mentality to go along with the refinements that civilization offers. He’s as comfortable out in the field hunting and fishing as he is sipping fine bourbon while reading history books in his den. The Texas Gentleman needs a wardrobe to match his personality, and we’re here to help. DuFrane Watches has looked at some key parts of a Texas Gentleman’s wardrobe, and they’re letting you in on some of their secrets. Here are some favorites:
Headwear & Hairstyles
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Fashion starts from the top down, and since the days of the Old West, Austinites have needed solid head coverings. Whether for keeping away the beating Texas sun, staying dry from the elements, or looking dapper for a night out on the town, a hat is a necessary element for the Texas Gentleman to look his best. Noah Marion has a great selection of Beaver hats available in a variety of styles and colors, completing the look of Texas Gentleman. They also have wool caps for colder nights, and its selection of leather goods and belts make sure you’re not just looking your best but smell the part, too. Find them online or visit its flagship store located at 2053 South Lamar Boulevard in Austin.
The Outfit
When it comes to life necessities, a good tailor can be just as important as a good doctor or auto mechanic. Like other experts in their field, a tailor has insider knowledge when it comes to making a man look his best. Our favorite tailor and haberdasher is Bykowski Tailor and Garb. Located at 411 Brazos Street in downtown Austin. Bykowski has everything a man needs to complete his wardrobe, from casual to dressy. Going casual for the night? Pair one of their slant placket small check shirts with a pair of linen trousers. You’ll not only feel relaxed but look the part as well.
Need something more formal? Bykowski has a wide variety of suiting options to help you look the part. They also feature custom suits to fit any build helping you look good no matter what your body type. Lastly, they offer not just the clothes but the details to complete the look. With accessories, grooming products, and neckwear, Bykowski can help you find anything from a cravat to a revolver.
Watches
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You can’t go wrong with a DuFrane watch. A good starting point for the Texas Gentleman is The Bergstrom. Its aviation inspired design along with a classic leather band and styling make The Bergstrom a natural pairing with most outfits, whether you’re going on a casual night out at a local Austin watering hole like Whisler’s or are dressed up for an important meeting at the Capitol.
If you’re more into the satisfying clink of solid stainless steel construction, check out a dive watch like DuFrane’s Barton Springs 656 Diver. It features the option of both blue and black watch faces, making it likewise an easy pairing with most outfits. Aside from its own offerings, DuFrane also has a vintage store featuring secondhand timepieces in excellent working condition from well-known brands such as Bulova, Hamilton, Seiko, and Rolex.
Footwear
Every man needs a dependable shoe to get him where he’s going and look good while he’s getting there. When it comes to dress shoes, one can’t go wrong with classic leather, a material that will look good and last for years when well cared for. The penny loafer is one popular dress shoe style, named as such due to the alleged popularity of inserting a penny into the diamond-shaped slit on the front of the shoe. Several theories exist as to how this practice started including fashion, pure boredom, or the practical need to have extra change available during the era of pay phones.
Keeping a spare penny around could also help with pure luck, and one Austin-based shoe brand takes the penny concept a step further by adding lucky penny soles to each of their shoes. Penny Luck manufactures a variety of leather dress shoes including derby shoes, dress boots, and the classic penny loafer to complete the look of a classic Texas Gentleman.
Now that you’re dressed, head out on the town and enjoy all that Austin has to offer. After all, you can’t be a Texas Gentleman sitting around at home.
Written by Marco Cummings for Matcha in partnership with DuFrane Watches.


